Fitch is an international design firm with North American headquarters in Columbus, Ohio. Fitch is known for innovative retail design and takes a multidisciplinary approach to environments, products, packaging, digital media, brand identity and brand experiences.
Fitch’s materials library supports their designers with samples of everything imaginable that could go into a retail store — from wallcoverings, upholstery, flooring, beautiful lighting and more. Designers can touch, feel and see how the various elements work together, and designers use the materials to help their clients envision future environments. In an age where so much is going digital, the tactile quality of the materials is important and can’t be replaced by technology. Having the materials library adds value to Fitch by speeding up the design process and creating more informed decisions.
Carly Tysh manages Fitch’s materials library and is an award-winning, senior designer. She does a fantastic job displaying the latest materials while creating an inviting space for easy access and conversations. Carly’s knowledge of team projects allows her to meet the needs of the designers, and her keen insights as an interior designer has led to the library’s increased functionality.